Heinz Ketchup - Znieh Pen

When you love Heinz Ketchup it gets on everything. Including whatever you’re wearing. Unfortunately Ketchup is one of the hardest things to get out of clothing, so we had to do something for ketchup lovers.

Introducing the Znieh Pen, a stain removal pen that reverses Heinz Ketchup stains. So now when it has to be Heinz, it doesn’t have to be Heinz on your shirt.

We launched the pen in a big way across large format OOH endearing people to the Heinz brand and demonstrating the problem - when you drop Ketchup on your clothing, you drop profanities too.

A limited run of the pens were available via social media.