Live & Breathe - Woolmark

Wool is the most sustainable and breathable fabric on the planet.

In this campaign we evoked the feeling that wool can give you, a living breathing fabric that has been somehow forgotten and replaced with plastic.

The film is set in the not too distant future, where plastic has taken over – instead of embracing natural fabrics, its people wear artificial, unbreathable clothing made from the coats of a strange new breed of synthetic sheep. 

Frustrated with this stifling, fake world, the story's heroine seeks out the natural world hiding just beyond the smoggy horizon, rediscovering the majesty and power real Merino sheep and the beautiful wool they grow.

While the film seeks to remind us of the miracle fabric that was right under our noses all along, outdoor aims to capture the feeling wool gives you - encouraging viewers to Live and Breathe.