Wasn’t Expecting That - Pepsi Max

Most Aussies don’t know that while Pepsi Max tastes great, it contains absolutely no sugar.

We were tasked with bringing these two benefits - that are often seen at odds with one another - to life in a brand platform.

Wasn’t Expecting That gave us an amazing leaping off point to create film and OOH home in which unexpected characters extolled the virtues of Pepsi Max.