Drive Fresh - New Zealand Transport Association
We know that when you drive tired, you’re far more likely to make mistakes.
We set up the campaign through striking visuals showing fatigue catching up with people. But we wanted it to feel more personal. So on NZ’s busiest holiday weekend we secretly photographed cars boarding the ferry that travels between the North and South Islands, and placed their cars in our ads. These were then left for them to find when they returned to their cars.