What’s better than a holiday? Bragging about the holiday afterwards.

‘If You Seek Stories’ reminds Aussies that Aotearoa New Zealand is where you go to uncover stories you’ll share forever.

Directed by Mark Albiston of The SweetShop, the films feature one plucky Aussie, unpacking the twists and turns of her New Zealand story as she travels through different locations.

Each element of the campaign – film, OOH, digital, social – reveals more of her story, rewarding the viewer and encouraging them to seek their own story in Aotearoa New Zealand.